I believe in searching for new vernaculars that communicate our Techno-organic digital world. The new digital era has little to do with the past, hence our physical world needs to free itself of the past and become as autonomous as a microchip, as infinite as binary notation, as communicative as data, as colorful as our digital screens, and as customizable as our smart devices.
In order for companies to succeed in the future, they must utilize technology seamlessly, from construction, production, and process to human interaction, all while shaping new identities, new traditions, new experiences and embracing and taking ownership of their own brand culture.
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